Disclosure

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In India, affiliate relationships should be clearly disclosed to comply with the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, issued under the Consumer Protection Act, 2019. These guidelines are enforced by the Central Consumer Protection Authority (CCPA) under the Ministry of Consumer Affairs, Food and Public Distribution. Where applicable, publishers should also follow the Advertising Standards Council of India (ASCI) Guidelines for Influencer Advertising in Digital Media, which require clear and prominent disclosure of affiliate relationships and other material connections.